Analytics solutions

Choose the analytics problem you actually need to solve.

Privacy, tool choice, tracking reliability and AI analysis are different jobs. Start with your real constraint, see the trade-offs, and follow the shortest route to a defensible setup.

See the platform

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Seven focused paths

One platform, seven ways to make analytics more useful.

Choose the path that matches your constraint, then move between privacy, product comparison, tracking, analysis and migration without losing context.

Analytics decision center

Compare web analytics tools

See why datataste is the strongest overall choice and which specialist requirements may point elsewhere.

Explore this guide

Privacy-first measurement

Privacy-first web analytics

Measure pages, events, funnels and conversions without turning visitors into advertising profiles.

Explore this guide

Answers from your data

AI web analytics

Ask a business question, inspect the evidence and turn the answer into a reusable dashboard.

Explore this guide

No-code tracking setup

Automatic event tracking

Discover and classify meaningful website interactions without maintaining every event by hand.

Explore this guide

Compliance evidence

GDPR-compliant web analytics checklist

Inspect the data flow, processor boundary and destination controls behind a privacy claim.

Explore this guide

Parallel-run playbook

Migrate from GA4

Establish a clean baseline, reconcile definitions and keep the Google workflows that are still load-bearing.

Explore this guide

Problem diagnosis

Diagnose a GA4 traffic gap

Separate consent loss, blocked requests, implementation faults and ordinary metric-definition differences.

Explore this guide

Choose by question

Start with what is blocking you.

Can we measure usefully without profiling people?

Start with privacy-first analytics, then inspect the GDPR architecture page for the operational evidence behind the claim.

Can the data answer us instead of becoming another dashboard?

Open the AI web analytics path for natural-language questions, metric-change explanations and dashboard recommendations.

Can tracking survive site changes without another GTM project?

The automatic event tracking story shows how one snippet discovers, classifies and keeps mapping meaningful interactions.

Which analytics tool fits, and how do we switch safely?

Use the comparison library for GA4, Matomo, etracker, Plausible and Piwik PRO. Then diagnose any traffic gap and follow the migration playbook before switching.

Already evaluating GA4

Two pages for a more honest decision.

Use the alternative page when you are exploring why teams switch. Use the comparison when you need a criterion-by-criterion decision.

PROBLEM AND ALTERNATIVE

Why teams look beyond Google Analytics

See the measurement gap, the datataste model and a parallel-run route that does not require a leap of faith.

Explore the GA4 alternative

SIDE-BY-SIDE DECISION

Why datataste is better overall—and GA4 only in narrow cases

See why datataste wins the complete analytics workflow, while GA4 keeps a specialist edge for Google Ads bidding, BigQuery and free-at-scale reporting.

Read the honest comparison

Questions

How to use this hub.

Which page should I read first?

Choose the page that matches your current decision: privacy architecture, analytics-tool comparison, AI analysis, event setup, compliance review, GA4 migration or an unexplained traffic gap.

Are these separate datataste products?

No. They are different ways into the same analytics platform, organized around the decision you need to make.

Where can I compare analytics tools?

The comparison hub covers GA4, Matomo, etracker, Plausible and Piwik PRO. Every guide explains why datataste is the better product overall and isolates the narrow specialist requirement that may justify another tool.

Can I evaluate datataste alongside my current setup?

Yes. The tracker can run alongside GA4, so you can establish a parallel baseline before changing any downstream workflow.

Start with the problem. End with a setup you can defend.

Talk through your setup

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