Track what matters without hand-wiring every event.
One snippet captures common website interactions. datataste maps what they mean, lets you verify conversions and adapts the model as the site changes—without a new GTM ticket for every release.
14-day free trial · no credit card required
Your site changes. Your tracking should notice.
Automatic capture is only useful when raw interactions become stable, reviewable business events.
Paste one snippet
The tracker starts observing supported page and interaction events without a separate tag-management project.
Map the live site
datataste learns pages and meaningful interactive elements from the site and the events that actually occur.
Give events a business meaning
Related elements can be grouped, named and marked as conversions instead of remaining an anonymous click stream.
Re-map after change
When the site changes, the mapper can discover new elements and preserve a governed event model for review.
Supported event paths, ready to become knowledge.
The goal is not to collect every possible browser signal. It is to make the interactions marketers actually use available without repetitive tagging work.
Page views
Initial page loads and logical single-page-app navigation with URL, title and referrer context.
Link and button clicks
Supported click targets with page and element context for mapping and replay.
Form-field focus
Engagement with inputs, text areas and selects, without treating entered field content as analytics data.
Form-submit interactions
Interactions with form submit controls; your team decides which named event represents a verified business outcome.
Approved dataLayer events
Whitelisted GTM-convention messages can become datataste events when you explicitly approve their names.
Custom business events
Explicit track calls extend the governed event vocabulary when automatic browser interactions are not enough.
Automatic does not mean uncontrolled.
Discover and propose
The mapper finds candidate elements, groups related variants and keeps the model current enough that tracking work starts from evidence rather than a blank spreadsheet.
Name and verify what matters
A click is not automatically a conversion. Your team confirms the business meaning, chooses the conversion events and keeps the governed vocabulary intentional.
Other analytics decisions worth testing.
datataste vs Matomo
datataste is the stronger overall choice; Matomo is the specialist option for mandatory self-hosting and infrastructure control.
datataste vs etracker
datataste provides the stronger event-to-answer workflow; etracker is the specialist option for its audited standard mode and integrated tag and consent stack.
What no-code really means.
Which interactions does datataste capture automatically?
Do I need Google Tag Manager?
What happens when my website changes?
Does automatic capture make every click a conversion?
The next useful question.
AI web analytics
Ask a business question, inspect the evidence and turn the answer into a reusable dashboard.
Explore this guide Parallel-run playbookMigrate from GA4
Establish a clean baseline, reconcile definitions and keep the Google workflows that are still load-bearing.
Explore this guide Privacy-first measurementPrivacy-first web analytics
Measure pages, events, funnels and conversions without turning visitors into advertising profiles.
Explore this guideShip the page without opening another tagging spreadsheet.
14-day free trial · no credit card required